Design Research

proof
Built to validate, improve, and design smarter. Real user insights that remove the guesswork.

Design that meets you where you are at

smartly
Launching new or refining existing? Our Design Research adapts to your needs—quick validation or ongoing insights, one-off or long-term. Flexible by scope, driven by your goals.

Fast, Focused Discovery

For teams who need sharp user insights without a massive commitment.
01
Uncover critical usability and experience gaps quickly.
02
Validate your design or prototype with fast, real-world insights.
03
Get actionable feedback fast without long timelines.
04
Pressure-test assumptions with outside insight before you invest.
05
Clear, prioritized findings without overwhelming reports.

Built for Continuous Growth

For teams embedding research into design. We scale up or down as needed.
01
Ongoing user feedback delivered at key design milestones.
02
Flexes from small validation sprints to broader research programs.
03
Insights you can apply immediately and build on over time.
04
Easy to activate: internal teams can action or scale support with us.
05
Reduces design risk through early and consistent validation.

What optimized CRO delivers

truly
0.4%
Conversion rate stuck, despite regular traffic.
Before
+1.5%
Achieved better conversion rate by testing what truly influences action.
After

Increased conversions

We identify high-impact areas, run focused A/B tests, and systematically lift conversion rates.
8K

total users

Visitors drop off mid-funnel due to confusing flows or friction.
Before
16K

total users

Smooth, intuitive experiences that guide users to conversion.
After

Streamlined user journeys

From first click to checkout, we remove barriers that cost you customers.
1,320

engagement

Site changes based on assumptions, not proof.
Before
5,815

engagement

Every update informed by user behavior, analytics, and testing.
After

Data over guesswork

We bring structure and strategy to your optimization — no more “spray and pray.”
240

returning users

The same, sometimes unclear message for every visitor.
Before
940

returning users

Targeted experiences for each audience segment.
After

Smarter personalization

Personalized content and offers increase engagement and relevance — without overcomplicating stack.
$5,120

extra revenue

No visibility into what’s really driving performance.
Before
$20,120

extra revenue

Clear, measurable insights tied directly to revenue growth.
After

Revenue-focused insights

We track outcomes beyond clicks but also on your revenue results.
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How We operate with cro

insights
We use data-driven strategies aligned with your goals to deliver clear, measurable results.
01

Results that matter

We measure success based on revenue and bottom-line impacts, not vanity metrics like views and button clicks.
02

Actionable over abstract

We focus on actionable insights and eliminate fluff — every recommendation is a step toward measurable results.
03

Aligned with your goals

We align with your team’s vision, ensuring that every optimization aligns with your brand, priorities, and market.
04

Human-centered approach

Our approach is human-centered, optimizing user experiences for better experiences and revenue.

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Actionable Design Research

From input to impact—our 5-step process delivers insights you can apply fast, with the flexibility to pause or expand as needed.

Step 1

Product, prototype, or concept at any stage.

Step 2

Targeted studies or continuous feedback.

Step 3

Distill insights and patterns.

Step 4

Apply findings to design, iterate, improve.

Step 5

Scale up research or conclude as goals are met.

Certified Results-Driven Expertise

Chirpy`s

Proven

Hardcore expertise and client relationships shine bright here. We deliver faster, smarter, and bolder results.
Experimentation Thought Leader 2023
Top A/B Testing Influencer 2023

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01

Rapid value demonstration

We ramp up fast with test ideas and research briefs ready to go. Every move is strategic—balancing effort with impact for early, meaningful wins.
02

Smarter, faster, & honest results

With senior experts leading every project, we combine data precision with fast, efficient execution. Our expertise and sequential testing drive faster results—always backed by clear ROI, not empty promises.
03

Agility & no bureaucracy

Business demands adaptability. As a boutique agency, we stay agile, scale flexibly, and skip the bureaucracy.
04

AI can’t replace human-led CRO

CRO is too complex for AI alone. We use automation wisely but rely on expert strategy to drive high-impact results—keeping systems simple, clear, and effective.
05

Proudly woman-owned & boutique

We champion inclusivity and redefine agency excellence with heart—delivering personal, hands-on service where you’re never overlooked.
06

Effortless teamwork, real passion

We build smooth, productive partnerships fueled by genuine enthusiasm. We take on only the right-fit projects—and lead with trust, passion, empathy, and respect.

Why Brands Trust Chirpy

Chirpy delivers real impact—data-backed strategy, smarter testing, and results you can measure. That’s why teams keep coming back.

Our design research takes

strategy
Design research isn’t assuming—it’s a structured, insight-driven process.

Speed Without Sacrificing Depth

Fast research doesn’t mean shallow research. We move quickly and focus on what matters. Get user insights with depth, whether in one study or many.

Speed Without Sacrificing Depth

Fast research doesn’t mean shallow research. We move quickly and focus on what matters. Get user insights with depth, whether in one study or many.

Big Wins Can Start Small

You don’t need a massive research operation to drive better design. Even one sharp, focused study can unlock huge value, and we’re ready to grow with you if you want more.

Big Wins Can Start Small

You don’t need a massive research operation to drive better design. Even one sharp, focused study can unlock huge value, and we’re ready to grow with you if you want more.

Insights Must Fuel Action

Research that sits unused is wasted. We distill insights into actionable design steps your team can apply right away.

Insights Must Fuel Action

Research that sits unused is wasted. We distill insights into actionable design steps your team can apply right away.

Find the Right Answers Fast

You don’t need every answer. You need the right ones to move forward with confidence. We find what’s most critical, and we do it fast.

Find the Right Answers Fast

You don’t need every answer. You need the right ones to move forward with confidence. We find what’s most critical, and we do it fast.

Start Smart, Grow Smarter

Whether you need one-time validation or ongoing research, we help you start with clarity and build on it continuously as you grow.

Start Smart, Grow Smarter

Whether you need one-time validation or ongoing research, we help you start with clarity and build on it continuously as you grow.

Move Fast or Get Left Behind

Teams that validate early and often design better experiences faster. Research is your edge, and we help you move before the market does.

Move Fast or Get Left Behind

Teams that validate early and often design better experiences faster. Research is your edge, and we help you move before the market does.
01/04

Still have some questions?

What makes your design research different from others?

We do not rely on AI, automated templates, or superficial surveys. Every project is led by senior researchers who know what to ask, what to look for, and how to uncover real user insights. This is not surface-level or generic. It is focused, human-driven research tied directly to better design outcomes. You will not get bloated decks or vague advice. You will get prioritized, actionable insights your team can move on quickly. Even if you have no prior research, we launch fresh studies and extract meaningful findings fast. Our research is built for clarity, not clutter, and it’s designed to fuel smarter design, not sit on a shelf.

What exactly do I get at the end of the project?

You will get clear, actionable research reports with real user insights, prioritized recommendations, and practical next steps you can move on immediately. We do not just hand off documents; we guide you through live review sessions to make sure the findings stick and fuel decisions. As needed, we support project management and cross-functional collaboration to ensure the work gets traction across teams. If you choose to continue, we maintain an open feedback loop and deliver research on an ongoing basis, embedded into your design cycles for sustained, smarter growth.

What if we don’t have any prior research or analytics?

No problem. This service is designed to generate high-quality, fresh insights fast even if you are starting from zero.

Do you need access to our live site or prototypes?

Yes, depending on the focus. We can work with live websites, prototypes, or even mockups depending on what stage you are in. If you do not have user research tools, we have lightweight ways to deploy testing quickly.

Can we implement the recommendations ourselves?

Yes, the insights are delivered with actionable next steps that your design or product team can move on internally. We can also partner for further support if needed

How much of my team’s time will this take?

Minimal. We handle logistics, research, and synthesis. Your team just aligns with us on goals and joins key delivery sessions to get the most out of the findings.

REVENUE

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Discover your revenue potential

extra

Estimated conversion rate lift

Currency

Monthly sessions

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400,000

Conversion rate

2.5%

Average order value

$70
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result

$15,894
Extra revenue per month
$67,785
Extra revenue per year

Speak with a CRO expert today!

Chirpy
Let’s uncover quick wins and long-term growth — no fluff, just results.

Increase conversion

3.7%