Everything You Need to Know

Ask them:

• To explain sequential vs. fixed-horizon testing.
• How they select primary metrics.
• When they’d use Bayesian vs Frequentist statistic.
• How they approach multi-arm bandit testing.
• Whether they responsibly annualize revenue gains (most claims here are fabricated)
• Their agency experience across multiple client verticals, not just narrow in-house brand experience, which gives. them the depth and pattern recognition true CRO requires.

CRO expertise is built through years of full-time specialization, typically gained inside dedicated agencies working across many businesses, models, and problems. It doesn’t come from part-time exposure, generalist roles, or limited in-house experience alone.

CRO doesn’t fail when it’s done right. The problem is, most CRO today is led by non-specialists. Agencies often tack it on as a side service, or individuals believe they know CRO but lack real depth. Some may have years of surface-level exposure without building true expertise across experimentation, statistics, behavioral psychology, UX, data analysis, and development. Experience alone doesn’t equal expertise. Bad CRO often comes from people who simply don’t realize what they don’t know. We’ve spent years mastering this craft at the highest level. It’s all we do, and we do it properly.

Because you get what you pay for. Low-cost CRO usually means shortcuts, inexperienced teams, flawed research, bad tests, and wasted time. Done poorly, CRO can actually hurt performance. You don’t need to overpay, but bargain pricing almost always leads to underperformance.

No. While it may sound appealing, pay-for-performance structures often create misaligned incentives, manipulated models, and billing disputes. The math rarely works in your favor. Flat fee engagements provide better alignment, transparency, and healthier long-term relationships.

Not even close. While AI can assist with certain tasks, CRO requires human expertise to navigate complex business tradeoffs, behavioral nuances, multi-variable decision-making, and gray areas AI can’t interpret. Automation can support the process but can’t replace human judgment.

In eCommerce, CRO produces some of the most direct and measurable ROI available. Every test produces quantifiable data tied directly to transactions and revenue. When done correctly, you’ll know exactly which changes improved performance and by how much. If your prior CRO efforts felt intangible, that’s a sign they weren’t executed properly.

Not compared to the alternatives. Building an internal CRO team requires significant investments in specialized talent, recruitment, salaries, tools, and training. With Chirpy, you get immediate access to senior-level CRO specialists at a predictable, scalable cost without the overhead.

Yes, and it should be mandatory. Too many teams invest heavily in redesigns only to see conversion rates drop after launch. CRO prevents these costly surprises by validating designs throughout the process and ensuring you’re launching something that actually works.

CRO isn’t a separate initiative. Your existing roadmap is full of CRO opportunities. New features, rollouts, bug fixes, redesigns, and pricing changes all benefit from optimization. We bring the system, structure, and expertise to layer data-driven validation into what you’re already doing, ensuring that changes actually improve performance instead of introducing unintended issues

We focus the conversation on the metrics leadership cares about: revenue, profitability, customer retention, and risk mitigation. CRO directly ties to these outcomes and complements every major growth initiative. We also provide case studies, real-world examples, and ROI projections based on proven methodologies that help leadership make informed decisions.

While CRO overlaps with many disciplines, true experimentation requires deeper technical expertise in statistics, data analysis, research methodology, and program management than most teams are equipped for internally. We bring the specialization that complements and elevates your internal capabilities.

You can, but building a CRO team takes years, requires highly specialized expertise across multiple disciplines, and is difficult to scale affordably. With Chirpy, you get an instant senior-level team with deep DTC experience, fully operational, and ready to execute from day one.

That’s precisely why clients hire us. We design a lean, low-lift engagement model that requires minimal time from your team. Chirpy handles everything from research and prioritization to test design, execution, QA, and reporting. Your team stays focused on their core work while we handle the heavy lifting.

Chirpy manages:

• User research (polls, interviews, analytics, heatmaps).
• Insight synthesis and hypothesis creation.
• Prioritization and test roadmapping.
• Test planning and execution.
• QA and development support.
• Statistical analysis and result interpretation.
• Implementation support.
• Ongoing iteration and program management.

Your team provides context, approvals, and access to internal systems. We design engagements that minimize your internal lift.

Yes. We collaborate with SEO, PPC, design, and development agencies as needed. That said, most of those agencies are not true CRO specialists. We’re happy to show you where gaps typically exist and how we complement their work without overlap or disruption.

Even highly capable in-house teams benefit from external CRO specialists. We provide an outside perspective, add layers of rigor, increase velocity, and help internal teams avoid blind spots. Our role isn’t to replace your team but to make them more effective and position them for even greater success.

Yes. Analytics audits and repairs are often the first step in our engagements. We assess your data layer, tag management, event tracking, and reporting integrity to ensure we’re making decisions from clean, trustworthy data.

Whether we’re executing directly or consulting with your team, we lead or advise on the full CRO process. That includes setting priorities, designing experiments, interpreting results, and driving next steps. You get senior-level strategy, clear direction, and hands-on leadership, with a model built to fit your team’s structure and capacity.