Heading 2

ghfghfghfghfg

• fjklsdh fjhsdjk fjkhsdjkfhsdjkhfdsjk
• fdhskfj fjlhsdjfh fhjdshfjkhsdjkhfsd

Our Process

Over 6 months, we were evaluating critical aspects like:

CRO program & team maturity

Current CRO processes and testing velocity, training gaps and operational bottlenecks

Strategic planning & prioritization

Experiment prioritization frameworks, hypothesis quality and consistency

At the end, we delivered

1. Comprehensive experimentation playbook
2. Quarterly CRO roadmap tailored to business priorities fhdjshfjsdkfhjksdhfkjsdfhdsdfhsfkj fjksdhjkfh fhjdkshfs
3. A fully designed and implemented program management hub

Royal Caribbean and Celebrity Cruises were operating CRO initiatives but needed a more structured and scalable approach. Chirpy partnered closely with eCommerce, content, and merchandising teams to build internal expertise, align on priorities, and create sustainable processes for running high-velocity tests. Beyond frameworks and playbooks, we instilled a culture of experimentation and provided hands-on guidance to implement best-in-class testing programs — from statistical design through to action-oriented reporting.

Royal Caribbean and Celebrity Cruises were operating CRO initiatives but needed a more structured and scalable approach. Chirpy partnered closely with eCommerce, content, and merchandising teams to build internal expertise, align on priorities, and create sustainable processes for running high-velocity tests. Beyond frameworks and playbooks, we instilled a culture of experimentation and provided hands-on guidance to implement best-in-class testing programs — from statistical design through to action-oriented reporting.

link

From Insight to Impact