INSIGHTs

INSIGHTs

INSIGHTs

INSIGHTs

INSIGHTs

INSIGHTs

INSIGHTs

INSIGHTs

INSIGHTs

INSIGHTs

INSIGHTs

INSIGHTs

INSIGHTs

INSIGHTs

INSIGHTs

INSIGHTs

INSIGHTs

INSIGHTs

Resources
Interaction effects in CRO: should you worry?

Interaction effects in CRO: should you worry?

E-book

Let’s Spot the Quick Wins

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Our Process

Over 6 months, we were evaluating critical aspects like:

CRO program & team maturity

Current CRO processes and testing velocity, training gaps and operational bottlenecks

Strategic planning & prioritization

Experiment prioritization frameworks, hypothesis quality and consistency

At the end, we delivered

  1. Comprehensive experimentation playbook
  2. Quarterly CRO roadmap tailored to business priorities fhdjshfjsdkfhjksdhfkjsdfhdsdfhsfkj fjksdhjkfh fhjdkshfs
  3. A fully designed and implemented program management hub

Royal Caribbean and Celebrity Cruises were operating CRO initiatives but needed a more structured and scalable approach. Chirpy partnered closely with eCommerce, content, and merchandising teams to build internal expertise, align on priorities, and create sustainable processes for running high-velocity tests. Beyond frameworks and playbooks, we instilled a culture of experimentation and provided hands-on guidance to implement best-in-class testing programs — from statistical design through to action-oriented reporting.

Royal Caribbean and Celebrity Cruises were operating CRO initiatives but needed a more structured and scalable approach. Chirpy partnered closely with eCommerce, content, and merchandising teams to build internal expertise, align on priorities, and create sustainable processes for running high-velocity tests. Beyond frameworks and playbooks, we instilled a culture of experimentation and provided hands-on guidance to implement best-in-class testing programs — from statistical design through to action-oriented reporting.

link

From Insight to Impact

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Haley Carpenter
Founder of Chirpy
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Chirpy
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