Top 3 Mistakes We See When Ideating… And What To Do About It
Ideation is the foundation to experimentation programs. Look through theses common mistakes. [4 minute read]
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The Primary Metric Debate: Money Metrics vs. B.S. Metrics
While superficial indicators may offer gratification, it's the money metrics that truly move the needle. [4 minute read]
Turning Research Insights Into Test Ideas
Test ideation is a sore spot for many teams. You’d be surprised at how many go off of gut feelings and “we think” and “we feel” statements.
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